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Who will be the top luxury fashion brands in 2016?

Global brands with the highest brand value continue to be headed by Apple, Microsoft, Google, Coca Cola and IBM; luxury…

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Relationship Marketing – Part 1

Relationship Marketing refers to an ongoing communication effort to make prospects and current customers aware of all products and services…

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It’s Stupid To Just Have One Message.

More and more brands are faced with an audience that spans multiple generations. Invariably, each generation has a different view…

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Female Athletes – The Untapped Opportunity

Athlete endorsement deals are a multi-billion dollar business with endorsement contracts sometimes more than tripling the record earnings from their athletic…

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TV Money Still Driving Sports

NCAA sports revenue was $871.6 million in 2011-12, the last year for which audited numbers were offered.  The total Television…

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The Great Retail Shift

Motivated by a Tsunami of pressure from e-Commerce, brick and mortar retail stores are scrambling to adjust with new ways…

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The Extraordinary Impact of the 2016 Colour of the Year

The experts at the Pantone Colour Institute have chosen not one, but two complimentary colours of the year for 2016.…

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Top 5 Pop Culture Trends in 2016 and Their Impact on Brands

2016 will be an interesting year for many brands as they attempt to understand pop culture trends and adapt to…

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How Wearable Technology Can Open Doors

Technological advancements over the last few years have grown more and more impressive, while also growing smaller and more convenient.…

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Google Has New Parent Company. Why?

On August 10, 2015, Google announced that it would be reorganizing by creating a holding company called Alphabet. This move…

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Hello Phil

We would like to extend a warm welcome to Phil Sywash who has recently left Momentum to join ORYX as…

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PGA of America partners with ORYX

The PGA of America and ORYX, have partnered to launch a complete structural redesign of PGA.org, the main communication hub for…

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Team

Passionate people who love to collaborate. Creating meaningful and memorable work.

Team

Passionate people who love to collaborate. Creating meaningful and memorable work.

Work

Nimble, driven and constantly challenging ourselves. See who we work with and what we’ve done.

Work

Nimble, driven and constantly challenging ourselves. See who we work with and what we’ve done.