Adena Club is a luxurious Golf and Country Club in development by Frank Stronach. Rooted in horse country, Ocala Florida, it features an 18-hole golf course regarded as one of the top four new courses in 2015 by GolfDigest.

In addition to its golf prowess, Adena Club is a fantastic social club, with luxurious amenities and a respect for the best food, wine and events. Tasked with developing the brand strategy and overall creative platform to launch the community, we focused on high-net-worth and ultra-high-net-worth individuals looking for a secluded destination to enjoy with family and friends.




OUr approach

With our luxury marketing expertise, we identified the insights that really matter and crafted the brand to capture the essence of Adena Club. Working collaboratively with the owner, his management team and on-site staff, we focused on developing clarity of offer and telling the story of refined living. 



The Outcome

A fully integrated brand focused on the idea of camaraderie and belonging to one of the most luxurious destinations in North America. Our branding, digital, advertising, content development and employee training established pre-sales for their residential offering and increased existing social and golf memberships sales dramatically. In addition to our marketing work, Oryx consulted on enhancing operational efficiencies with our learnings from the golf industry working with the PGA of America.