Toronto 2015 Pan Am/Parapan Am Games
The largest multi-sport event Canada has ever hosted ignited something extraordinary – Pan Am-ismo. Passionate, playful, and inspiring, this celebration of athletics, cultures, and communities brought together 6,132 athletes; representing 41 countries, to compete in 36 Pan Am and 15 Parapan Am sports. With over a million tickets sold, spectators cheered on competitors at venues in 18 communities throughout the Toronto/Golden Horseshoe region!
As part of the team that won the assignment to brand and market the Games, we led creative development in key areas designed to celebrate the Pan Am spirit: brand strategy; visual identity system; brand guidelines and voice (our tri-lingual PanAm “patois”); as well as key promotional materials.