Southern Alberta Institute of Technology
SAIT, the Southern Alberta Institute of Technology, partnered with Oryx to celebrate a huge milestone, show off a new brand identity and increase enrolment in the forward-thinking polytechnic institute. Built on the driving belief that entrepreneurs, leaders and community builders shape the future, SAIT encourages all of its students to find their interests, and delivers real-world training to help them achieve their dreams. After a recent brand overhaul, SAIT was looking to take advantage of a coming milestone to increase visibility in its market.
Known today as a leader in applied research and innovation, SAIT was preparing to celebrate a historic achievement—their centennial year. Leveraging the re-brand created, Oryx developed a strategic advertising campaign that was multi-faceted, but specifically targeted.
By focusing on on full time, part time, ILB and business students in local markets, Oryx curated strategic content, marketing, media plans and creative assets that would showcase SAIT’s 100 years of educational excellence and their new fresh look.
Through traditional and digital mediums such as radio, video and social, Oryx planned to promote the launch of the centennial with a public birthday party of epic proportions. Our creative showcased their new brand character and story of their true identity, appealing to new potential applicants and reinforcing their strength to existing students and alumni.
The result was an overwhelming +10% lift in digital engagement. As well, we were able to increase brand awareness in local Alberta markets and, most exciting, create a greater profile and awareness of SAIT among its target audiences, increasing overall student enrolment.